Design Guidelines - Help & Support
Design is at the heart of great packaging. Every color, line, and texture works together to shape how your brand is seen and remembered. We pay attention to every detail from file formats and color accuracy to typography and layout so you can make confident choices that bring your packaging vision to life.
Yes. Embedding a licensed font ensures brand consistency while avoiding substitution during prepress. Please outline any font licenses in your artwork notes so we can verify compatibility and licensing.
Packaging printers use CMYK inks, so converting your files prevents unexpected color shifts. Designing in CMYK from the start delivers more accurate proofs and reduces revision cycles.
Resampling creates artificial pixels that degrade clarity and introduce blur. Always supply high-resolution art at or above print size to maintain crisp, professional imagery.
Bleeds extend artwork beyond the trim edge to account for cutting tolerances. Including at least 3 mm of bleed prevents unsightly white borders when boxes are slotted and trimmed.
Essential text and logos must sit inside the safe zone to avoid being cut off. A 5 mm margin ensures your branding remains fully visible after die-cutting.
Small lines or tiny text can fill in or disappear during printing and varnishing. Using bolder elements guarantees legibility and consistent reproduction on corrugated or kraft surfaces.
PDF/X-1a:2001 embeds all fonts and images, locks color profiles and excludes transparency for reliable output. Submitting this format minimizes technical issues and ensures smooth prepress processing.
Spot-white inks may not achieve full opacity on natural kraft, causing an uneven appearance. Instead, design with full-bleed white liners or use white-printed folding board for clean light areas.
Kraft stock absorbs less ink-migration than coated papers, making it ideal for large solid blacks. It delivers a rustic aesthetic while preventing ink transfer when stacked or shipped.
Use a rich black recipe, typically 60 C/40 M/30 Y/100 K to achieve deep, uniform solids. Avoid 100 K alone to reduce patchiness and ensure consistent coverage across flat and textured stocks.