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Design Guidelines - Help & Support

Design is at the heart of great packaging. Every color, line, and texture works together to shape how your brand is seen and remembered. We pay attention to every detail from file formats and color accuracy to typography and layout so you can make confident choices that bring your packaging vision to life.

Can I Incorporate a Unique Typeface into My Packaging Design?

Yes. Embedding a licensed font ensures brand consistency while avoiding substitution during prepress. Please outline any font licenses in your artwork notes so we can verify compatibility and licensing.

Why Is It Essential to Work in CMYK Color Mode?

Packaging printers use CMYK inks, so converting your files prevents unexpected color shifts. Designing in CMYK from the start delivers more accurate proofs and reduces revision cycles.

What Happens If I Scale Up Images with Resampling?

Resampling creates artificial pixels that degrade clarity and introduce blur. Always supply high-resolution art at or above print size to maintain crisp, professional imagery.

What Are Print Bleeds, and Why Include Them?

Bleeds extend artwork beyond the trim edge to account for cutting tolerances. Including at least 3 mm of bleed prevents unsightly white borders when boxes are slotted and trimmed.

Why Keep Critical Elements Away from the Trim Edge?

Essential text and logos must sit inside the safe zone to avoid being cut off. A 5 mm margin ensures your branding remains fully visible after die-cutting.

Why Avoid Very Fine Details in Box Artwork?

Small lines or tiny text can fill in or disappear during printing and varnishing. Using bolder elements guarantees legibility and consistent reproduction on corrugated or kraft surfaces.

What Is the PDF/X-1a:2001 Standard, and Why Use It?

PDF/X-1a:2001 embeds all fonts and images, locks color profiles and excludes transparency for reliable output. Submitting this format minimizes technical issues and ensures smooth prepress processing.

Why Not Use White Spot Color on Kraft Substrates?

Spot-white inks may not achieve full opacity on natural kraft, causing an uneven appearance. Instead, design with full-bleed white liners or use white-printed folding board for clean light areas.

When Should I Choose Eco-Friendly Kraft for Heavy Black Printing?

Kraft stock absorbs less ink-migration than coated papers, making it ideal for large solid blacks. It delivers a rustic aesthetic while preventing ink transfer when stacked or shipped.

How Do I Handle Solid Black in Full-Color Artwork?

Use a rich black recipe, typically 60 C/40 M/30 Y/100 K to achieve deep, uniform solids. Avoid 100 K alone to reduce patchiness and ensure consistent coverage across flat and textured stocks.

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